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Make Accounting Interesting

It’s not surprising that companies use the internet to draw in new customers. Hundreds of companies use social media to promote products and services on a daily basis.

FreedMaxick is a tax credit firm that tries to breathe new life into the world of accounting. Accounting can be dull and it’s their job to get a little creative and make it interesting. Strategies to promote accounting companies differ from selling a product. It takes more work to get noticed. Social media makes accounting interesting because it humanizes the company and creates a friendlier environment.

The first goal is to make the intangible tangible. This is done with videos, case studies, webcast, and/or blogs.   They draw customers in by putting a face behind the company. FreedMaxick’s website writes about their workers and what their hobbies are. It shows that they are more than just employees. People relate to them and see the company as trustworthy. This company wants its customers to feel comfortable.

Trust, knowledge, reputation, skills and ethics are all critical in marketing. By taking this into consideration customers feel more comfortable with a company and a relationship can be established.

If a company is on Facebook or another social media site they must remember:

  • Be prepared to respond to the public.
  • Answer questions in a friendly and warm manner.
  • Keep the audience in mind. (Not just clients either)
  • Monitor platforms
  • Train workers to understand dialogue and how to utilize social media sites.
  • Always keep goals in mind

Sites like LinkedIn allow companies like this to answer the public’s questions and share useful links. This get them noticed by the public and is networking tool for other companies.

Social media also allows for search engine optimization. If a company is on Twitter, Facebook, Google Plus and writes blogs, their name will have a greater chance of popping up on a search engine. As always, it’s important get noticed and keep customers coming back for more.

Creativity and accounting don’t usually seem to go together. But with the right mindset and a little creativity, sites like this hook new customers easily.


One response

  1. nicoleshoe

    Good job, I like the inclusion of the bulleted list

    April 2, 2012 at 4:26 am

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